NEW YORK– (BUSINESS WIRE)–Star Mountain Capital, LLC (“Star Mountain”), a lower middle
market-focused specialized investment firm with approximately $3.5 billion of assets under
management has provided an additional capital investment to Microf LLC (“Microf” or the
“Company”), a leading provider of rent-to-own and lease-purchase solutions for residential HVAC and
plumbing systems. Star Mountain’s investment will be used to fund Microf’s continued growth and
expansion.
Headquartered in Atlanta, Georgia and founded in 2010, Microf is a national market leader in
providing rent-to-own or lease-purchase solutions for residential HVAC and plumbing systems to
merchants and their consumers through retail, wholesale, and direct-to-consumer channels. .
The Company also offers home improvement merchants value-added technology platform services to maximize incremental sales through a streamlined financing and leasing application.
“We first partnered with Star Mountain in late 2018. They have been supportive throughout these
years, but this latest investment is critical at a time when attracting investment funding is more
challenging for companies in the lower middle market segment.” said Zenon Olbrys, Chief Executive
Officer of Microf. . “We are experiencing dynamic growth at this time and expect that growth to be
sustained for years to come. Our value proposition for the HVAC and plumbing industries, as well as
the broader Home Services Sector, is especially valuable at a time when consumer credit markets have tightened. This financing provides evidence of the support of our capital partners for our growth and product expansion plans. . It provides us with stability, confidence, and ability to continue to serve the needs of our contractors, to innovate on product development and to enter new business verticals.”
“Star Mountain is pleased with the growth, progress and improvement at Microf and that the Microf
team continues to implement its development plans and entrusts us to support them as they expand
their proven solutions platform,” stated John McCarty, Managing Director of Star Mountain. . “Microf
has developed an attractive product offering that adds significant value to merchants and their
consumers, especially at this time. We look forward to working with Zenon and his team to continue
scaling their business .”
About Star Mountain
With approximately $3.5 billion in assets under management (as of March 31, 2023), Star Mountain
takes a data-driven approach to investing into the North American lower middle-market through two
complementary investment strategies: (i) direct debt and equity investing and (ii) secondaries
(acquiring LP interests and direct assets and making primary LP commitments). Star Mountain
believes these complementary strategies provide data-enhanced, scalable, diversified, and
customizable access for its institutional and high-net-worth investors to established small and medium- sized businesses that generally have at least $15 million in annual revenues and under $50 million in EBITDA. Its investors include public pensions, private pensions, insurance companies, commercial banks, endowments, foundations, family offices and high-net-worth individuals. Star Mountain is 100% employee-owned and shares its profits with 100% of its full-time employees as part of its focus on maximizing value for its stakeholders and investors through alignment of interests.
Since 2010 through 2022, Star Mountain has approximately 200 direct investments in U.S. small and
medium-sized businesses and 30 secondary / fund investments within its Collaborative Ecosystem®,
focused on the North American lower middle-market. One of Star Mountain’s specialties is seeking
current cash income and yield for investors that is materially above the typical yields found in the
public markets through its distinctive origination, underwriting and value-added lending capabilities.
About Microf
Headquartered in Atlanta, Georgia and founded in 2010, Microf is a national market leader in
providing rent-to-own or lease-purchase solutions for residential HVAC and plumbing systems to
merchants and their consumers through retail, wholesale, and direct-to-consumer channels. .
The company also offers home improvement merchants value-added technology platform services to
maximize incremental sales through a streamlined financing and leasing application. . For additional
information, please visit Microf’s website at https://microf.com.