NY Weekly featured Microf CEO Zenon Olbrys in an October 20, 2026 article exploring how personal conversations can help homeowners understand their options.
The feature examines Olbrys’s view that an extra step can be valuable when it gives customers time to ask questions and understand an unfamiliar product. It also discusses the role of technology alongside personal support in Microf’s HVAC and water heater Lease-To-Own program.
For contractors, the conversation highlights the importance of explaining payment commitments, agreement terms, and total cost clearly.
Read the full feature on NY Weekly →
The original feature is by Eva Keller and is labeled branded content by NY Weekly.