How to Market Your HVAC Business
by Katie Alteri, Fora Financial
Running a HVAC business can be an exciting venture, but it’s crucial that you acquire new customers, so that you can ensure that you remain profitable. Unfortunately, you probably don’t have a lot of time to brainstorm marketing campaigns, as you’re responsible for providing your HVAC services, overseeing employees, managing your business’s finances, and much more. Plus, competition is stiff, with more than 100,000 HVAC businesses nationwide to date, so it can be difficult to stand out.
Luckily, that’s why we’ve compiled this list of HVAC marketing ideas – so that you can get inspired and start implementing them. Before you know it, you’ll expand your customer base, and generate even more sales!
7 Ways to Market Your HVAC Business
1. Create Listings in Industry or Local Directories
If you want to expand your customer base and reach new customers, you need to ensure that you’re featured in industry listings, local directories, and other lists. That way, if potential patrons are researching HVAC companies, they’ll see your contact information and other necessary details about your small business. Below, you’ll find a few examples of HVAC industry listings to get you started!
• HVAC Directory
• CIHVAC Business Directory
• HVAC Yellow Pages
• HVAC Find Local
2. Utilize Yelp and Foursquare
Like local and industry-specific listing sites, using review platforms like Yelp and Foursquare can help you attract new customers. If your HVAC business isn’t registered on both platforms, you should start by creating business profiles. List your business’s contact information, relevant pictures, and a link to your website. Once you receive customer reviews, make sure to respond to them – the good and the bad. Yelp and Foursquare reviews can affect how future clients view your business, and if they see that you take customer feedback seriously, they’ll be more likely to give you a chance.
3. Start a Blog
As an HVAC business owner, it’s important to show your customers that you’re an industry leader, and that they can trust you. One way to do this is to start a blog that covers relevant topics in the HVAC industry. For instance, you could write how-to posts that give customers easy steps on how to care for their HVAC units, write about subjects that customers frequently ask questions about, or discuss the latest industry trends. By exhibiting your knowledge of the HVAC industry, potential customers will be more likely to give you their business.
4. Optimize Your Website for SEO
Having a website for your HVAC business is great, but it isn’t enough. You should conduct thorough keyword research to determine the search queries that customers are using, so that you can hopefully be among the first results they come across. For example, if “HVAC repairs” is a popular search term, make sure that you add this keyword to your website content. By following SEO best practices, you can improve your HVAC business’s online presence.
5. Invest in Eye-Catching Signage
Although it’s important to market to potential patrons that are seeking out HVAC services, it’s equally as vital that you advertise your business to people who aren’t necessarily searching for it. One way to do this is to create engaging signage outside of your business and in nearby areas. If passersby notice your banners, signs, and other printed advertisements, you’ll be top-of-mind when they decide that they need the help of an HVAC company. Of course, updating signage can be costly, so if you’re unable to afford it, you might benefit from pursuing a HVAC business loan.
6. Send Direct Mail Pieces
A popular way of soliciting new business is to create a direct mail campaign. You could send individuals that fit your ideal customer persona post cards, packets, and other forms of direct mail that detail your HVAC business services and offers.
7. Start a Customer Referral Program
When it comes to making a buying decision, patrons trust the opinions of their family, friends, and peers over other marketing tactics. In fact, according to Nielsen, 92 percent of customers value referrals from people they know. Still, you’ll need to give your customers a reason to spread the word about your business! To do this, we suggest starting a customer referral program that rewards your loyal patrons. When a customer is recommended by an existing client, the current patron could get a discount or other incentive. This way, you can retain your existing customers, while gaining new ones too!
Start Marketing Your HVAC Business
Knowing how to successfully market your HVAC business can be challenging, but by following the tips in this post, you’ll be able to earn more sales.